Niche Definition

To start things off with my first post I will define the word niche in the context of what this blog is about.

Niche markets on the web.

A niche is a small or narrow field of focus about a particular subject.

For example: Animals is a broad subject. Felines are animals but now we have narrowed down the subject or market even more.

Felines could mean any type of large or small cat domesticated or wild. So we narrow our market down even more. Domesticated house cats. That seems to be a pretty narrow niche but I am going to narrow it down even more.

How about a niche market dedicated to domesticated house cats of the Persian variety.

A Persian cat is a special breed of long haired cat. But I am not quite yet done. To narrow this niche down even more our niche is going to be about Himalayan Persian Cats.

There, now I am done.

We have narrowed our field of focus down to a subject that is very small. We went from broad to narrow. This is how you define a niche market.

Animals
Felines
Domesticated House Cat
Persian
Himalayan

We broke our subject down to a very small and focused niche.

Now, that we know the definition of a niche market, you may think...

So What?
Who cares?
What is the big deal and what is so important about niche markets on the web?

We'll, the big deal is MONEY!

A niche market makes it a whole lot easier for you to build a website, get content or write articles
and most importantly to get into the search engines so your website can receive free traffic.

So that is the niche definition. A narrowly focused website subject.